Koy Beckland: Effective Ways To Improve Your Blog Traffic
Effective Ways To Improve Your Blog Traffic
Blogging is now becoming something that everyone need; either to promote their business or to engage their audience.
Is this true?
Well...... to the best of my knowledge, it is true. Anyway, whatever the reason may be, the fact still remain that blogging is one of the effective online marketing strategy that businesses are using to engage their audience and prospects.
The one hundred million dollar question that most bloggers will like to have an answer to is on the question of "Blogging Traffic"; that is to say, how can blog owners increase the traffic to their website.
In fact, getting traffic on a blog is key and very important. On this particular blog post, we will be going through 4 possible ways that bloggers can increase their blog traffic.
Turn Your Blogging From Zero To Hero
Although, research have shown that there are a number of ways to drive traffic to a website; but at the same time, this same research make us realize that there are ONLY 4 effective ways to do this.
To be sincere with you, I started blogging some six years ago. The first four and half years was so difficult for me because I do not have the necessary traffic for my blog. Not only that, but also could not general any form of revenue for myself. Things have changed today because I have found the secret to getting traffic to my blogs.
Although, you may be facing similar issue that I experienced in the past; I will advise you to take it as a learning curve. What I will be sharing with you today is what has change my blogging experience; it has helped me to increase traffic to my blog and at the same time, made me little extra money.
What is this secret?
This is what I am about to share with you on this post. So, sit back and read what will turn your blogging experience to heroic one.
Hey, what a minute, let me even ask you a question; Why did you start blogging?
In reality, most of us started blogging because of either (a) it is our passion or (b) to make money.
Let us quickly run through two reason why people blog.
Reasons why people blog
Regardless of how and when you started blogging, you will find this piece of information in this article very useful. Either you are new to blogging or an experience blogger; you certainly will learn one or two things from this.
Blogging is my passion
From time to time, I hear many of my friends in the blogging industry telling me that they started blogging because of the passion for it. This may be true, but the end product of it all is to make money.
In other to make money blogging, you need traffic on the blog. Also, getting traffic to your blog day-in-day-out will bring out the realization for your blogging passion.
For this reason, I will show you the best possible ways of getting traffic to you blog.
Blogging as a business:
That is it; the most important reason why many people blog. They blog for the money they will make through their blogging platform.
Now, let us go on to discuss the most effective ways of driving traffic to your blog.
Bloggers can drive traffic to their blog, and at the same time, make money online with it.
Below we will be going through the 4 most effective ways of driving traffic to a blog.
- Search Engine Optimization (SEO).
- Social Media Marketing.
- Affiliate Marketing.
- Email Marketing:
Using the four strategy mentioned above, bloggers will see tones of traffic on their site.
1. Search Engine Optimization (SEO):
Research has shown that the most effective way any website will get FREE organic traffic is through the optimization of that website. In addition, SEO will as a whole produce the highest Return On Investment (ROI) when it comes to Online Marketing.
Today, the number one question most bloggers ask is "How to drive Traffic to My Website". If you are one of them still wondering the very best way to drive traffic to your site, you need to take action NOW. You action should be directed toward improving your site optimization. By doing this, you are given your blog an advantage over your competitors.
With SEO, you will be dominating you niche; by doing so, your writings will have a commanding voice in that niche.
In order to dominate your niche, you need good optimization for your blog. If you can not do this by yourself, you can seek the services of an SEO companies.
2. Social Media Marketing:
Equally important to our topic of "Blogging and traffic generation" is how you can use social media platforms to drive traffic to your website. Now that many of the things we all do on a daily revolve around social media, it will be good for bloggers to know the impact of Social Media Platforms in driving traffic to their blog.
Although, using paid adverts on these platforms will be more effective for you to getting traffic to your blog; but, starting with the utilization of the free posting will also yield good results.
Techniques used in getting traffic from Social Media
For the purpose of this post, I will just mention briefly the techniques you can use to increase your blog traffic, and these are:
- Posting regularly on your page: By doing these, you are creating your brand awareness. These brand awareness is one of the most important factors that lead to people reading your posts and blog.
- Leverage on social media groups: There are more than 1,000,000 groups on different social media platforms that you can showcase you blogging to. Why not take advantage of that readymade platform to increase your blog traffic.
- Engage your audience: When you post on social media, your audiences are likely to comment on your post. If they do, use that opportunity to engage them; this is a way of creating relationship that will encourage them to always want to read your blogs.
3. Affiliate Marketing
Using affiliates program to drive traffic to a website is another effective way of improving your blog popularity. In order for you to effectively use this particular method; you will do either of the following:
- Be an affiliate to other site.
- Have your own affiliate program.
Be an affiliate to other site:
In order to use this model, you will have to be a good online marketer. As an online marketer, you will make use of the method I that will talk about in point number 4 below.
Have your own affiliate program:
You can have other website or blog owners send traffic to your blog when you have a well structured affiliate program of your own.
What do I mean?
With a well structured and attractive affiliate program, you will make your program irresistible to others. You must have good products to attract bloggers; and at the same time, you must live up to expectation.
Inasmuch as you have a good affiliate platform; you will have other site owners to market your blog site for you.
4. Email Marketing
Another good but underutilized ways of driving traffic to a blog that most bloggers fail to take advantage of is email marketing.
Most of content creators do not know the impact it will positively have on their blog. Sending emails to your audience occasionally is a good way of building a strong relationship with your audience. In fact, it gives them a sense of recognition and most of them like it.
In addition, email is an effective communication tool; remember, it enable you to reach a number of large audience at once. As the sender, you can type a message once and send it to hundreds (or even thousands) of people at once.
To effectively use email marketing to improve your blog traffic, you will need to have your own domain. What I meant by this is that you will need to have a hosting account with a good hosting company.
One good advantage of sending out emails with your domain name is that it makes you look more professional. In other words, try not use the like of gmail, yahoo or hotmail email accounts for email campaign.
As earlier mentioned, I have been blogging for some time now and have discovered what I believe to be the most effective ways that bloggers can use to drive traffic to their blogs. If you can combine the four methods mentioned above, you should be rest assured that your blog traffic will increase drastically.
If you have benefited from reading this article, we will appreciate you sharing it with people in your social circle.
We wish you good luck.