rankfeed: SEO Software: Trying To Catch The Spiders...
SEO Software: Trying To Catch The Spiders...
When a company undertakes a search engine optimization program, whether it's performed in-house or outsourced to an SEO service, a lot of the attention (and rightly so) is centered on the business website. buy pbn backlinks This is actually the one aspect where there's an atmosphere of control--once a web site is released to the wild, the business will need to see how its site fares against all the other websites out there, whether one other sites are utilizing ethical SEO tactics or not.
Besides changes made to the business website, the assumption is usually that the business and, when it is using one, its SEO service, has zero control over what appears searching engine results. However, this isn't usually the case. Often, you or your SEO service might have a primary influence on search engine results by monitoring your competitors and reporting them to the major search engines once the SEO techniques applied to their site fall outside what is popularly called ethical SEO. (Please note that while I feel that the word "ethical" is tossed around too often, "ethical SEO" has transformed into the standard phrase to explain white hat techniques, and therefore it is the phrase I take advantage of through the article.)
In the first place, let's define competitors. Virtually every company has at the very least a handful of other individuals so it considers to be primary competitors--the ones that sell the same products and services, which can be of similar size, and so on. It is very important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they've not hired an SEO service of their own, or if they've not started doing SEO in-house at all, you will have satisfaction comprehending that the utilization of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you are able to learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can even investigate whether they are using ethical SEO practices in their campaign.
Your Online Competitors
It's important to bear in mind that it's unlikely that searchers will decide only between you and the principal competitors you have listed. They will consider any business that matches their unique needs and that shows up because of their search term. This is why your criteria for a competitor online should broaden to encompass any business that provides products or services like yours that outranks you for many targeted keyphrases. If your in-house staff or your SEO service not just continually monitors your search engine positions but additionally analyzes the businesses that appear above you searching results, you are able to often identify forward-looking competitors which you were previously unaware--your primary competitors of tomorrow.
This brings us to the main element problem of ethical SEO. Internet search engine optimization continues to be a really new concept to most companies. Even the absolute most respected companies may make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in home with well-intentioned but unqualified people. For example, BMW's German site was recently removed temporarily from the Google index for using doorway pages--something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.
There are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO--by getting their site taken from major search engines for violating the engine's terms of service, for example. Shortly ago, there was a well-publicized example where a lot of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they certainly were not informed that the firm wasn't practicing ethical SEO and that they certainly were therefore at risk.
SEO firms are generally split into two camps--those called "White Hats" (those that use ethical SEO practices and won't knowingly violate a search engine's terms of service) and those called "Black Hats" (those that do not use ethical SEO practices and that'll attempt to unravel the newest algorithms and exploit any loopholes to reach rankings at any cost). Neither approach is invalid--it isn't against regulations to violate the terms of service of a search engine. Moreover, black hat techniques can be very effective. However, the tactics are risky, and anyone hiring an SEO service that wears a black hat and doesn't use ethical SEO practices should definitely be apprised of the risk up front.
Firms are often tempted to avoid hiring an SEO service by performing SEO in-house, and the project more often than not falls onto an already overburdened IT department. The situation with approaching SEO from the strictly technical mindset is that the strategies employed, including the keyphrases targeted, will not necessarily be in accordance with the goals of the marketing and sales departments. In addition, an IT resource will usually approach SEO from a purely technical standpoint, without being aware of ethical SEO practices, and this may lead to trouble. Penalization is really a very real possibility, and it is hard to obtain back onto an index once your website has been removed.
A thorough SEO service will monitor not just the number of competitors that you deem crucial but additionally the sites that appear higher than you for many chosen search phrases. This can be somewhat controversial, especially to any SEO service or webmaster that uses tactics forbidden by the search engines'terms of service. However, many white hat SEO service firms contemplate it an obligation with their clients to routinely monitor the sites of any competitor on the engines to make sure it is using ethical SEO techniques.
There is grounds that each major search engine has a questionnaire to report sites who don't use ethical SEO tactics and who violate the terms of service so why these sites could be subsequently penalized or removed. Spam filters cannot catch all violations without also removing a large number of good sites. Search engines rely on the users to simply help them to help keep their indexes clean and free from sites not using ethical SEO tactics. There are lots of techniques to spam an engine--far way too many to list. However, a great SEO service not just knows what most of these techniques are but knows how to spot them when it sees them so they can be reported to the engine accurately.
The End Result
Business is business, and your interests often run directly counter to that of one's competitors. Whenever you report a web site that is not using ethical SEO, it is very likely so it will undoubtedly be removed. This implies there's one less company that you need to be concerned about in the internet arena, at the very least for enough time being. If the website involved outranked yours, in addition, you have the added good thing about seeing your rankings improve as the violating pages are removed--provided, of course, that you are using ethical SEO techniques and steering away from violations yourself, or you may well be reported by way of a competitor of yours or its SEO service!
The engine also advantages from users reporting violations. Engines do nothing like people wanting to trick their indexes, since there might then be pages showing up for particular search terms which are not actually strongly related those terms. Clearly, search engines appreciate this benefit--if the engines thought they could weed out all of the spam themselves, they'd not provide a reporting system. Supporting this type of system, in the end, isn't free. Real people employed by the engine have to visit the offending pages to ensure they are not using ethical SEO tactics.
In the notable example cited earlier of the firm that got nearly all of its clients penalized, the master of the SEO service involved was quoted as saying, "Google can kiss my ass. This is actually the Wild Wild West." He might be right--maybe it is the Wild Wild West. But you will find a big pile of new sheriffs in town--and they are wearing white hats.